| 1 | Impact of minimalism on consumers’ low-carbon innovation behavior: Interactive role of quantitative behavior显示文摘Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors.This study uses two experiments and one survey to explore the mechanisms underlying the relationships among minimalism,quantitative behavior,and low-carbon innovation behavior.The results show that(1)minimalism can positively influence consumers’low-carbon innovation behavior;(2)the interactive effect of minimalist and quantitative behavior on low-carbon innovation behavior is significant;and(3)meaning in life can play a significant mediating role in the relationship between minimalism and low-carbon innovation behavior.Finally,corresponding strategies for theory and management practices are proposed. | Jian Gao Liyu Tang Yang Lyuc | 2023 | Chinese Journal of Population,Resources and Environment2023，21，2： | 0 |
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