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30篇 您的检索式:作者名="Ratneshwar"
    题名 作者 年代 出处 被引量
1Does it make sense to use scents to enhance brand memory?显示文摘Morrin M Ratneshwar S 2003Journal of Marketing Research2003,40,1:1
2Beneficial Effects of Semantic Memory Support on Older Adults' Episodic Memory: Dif- ferential Patterns of Support of Item and Associative Information 显示文摘Mohanty PP Naveh-Benjamin M Ratneshwar S 2016Psyehol Aging2016,31,1:1
3Innovations in product functionality: When and why are explicit comparisons effec- tive? 显示文摘Ziamou P Ratneshwar S 2003Journal of Marketing2003,67,2:1
4Consumption decisions involving goal tradeoffs: The impact of one choice on another 显示文摘Jiang Y Coulter R Ratneshwar S 2005Advances in Consumer Research2005,32,1:1
5Comprehension's role in persuasion:the case of its moderating effect on the persuasive impact of source cues显示文摘Ratneshwar S Chaiken S 1991Journal of Consumer Research1991,18,1:1
6Under- standing loyalty bonds and their impact on relationship strength: a service firm perspective显示文摘MOORE M L RATNESHWAR S MOORE R S 2012Journal of Services Marketing2012,26,4:1
7Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations显示文摘S. Ratneshwar Lawrence W. Barsalou Cornelia Pechmann Melissa Moore 2001Journal of Consumer Psychology2001,,3:1
8Neural-network based adaptive predictive control for vibration suppression of smart struc- tures显示文摘Ratneshwar Jha Chengli He 2002Smart Mater-ialsand Structures2002,11,:1
9Toward un- derstanding the attraction effect: the implications of product stimulus meaningfulness and familiarity 显示文摘Ratneshwar S Shocker A D Stewart D W 1987Journal of Consumer Research1987,13,:1
10Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective? 显示文摘ZIAMOU P RATNESHWAR S 2003Journal of Marketing2003,67,2:1
11Experimental Investigation of Active Vibration Control Using Neural Networks and Piezoelectric Actuators 显示文摘Jha Ratneshwar Rower Jacob 2002Smart Materials and Structures2002,11,1:1
12Innovations in Product Functionality:When and Why Are Explicit Compari-sons Effective?显示文摘Ziamou P Ratneshwar S 2003Journal of Marketing2003,67,2:1
13Does it make sense to use scents to enhance brand memory显示文摘Morrin M Ratneshwar S 0,,01:1
14Promoting consumer adoption of high-technology products: Is more information always better显示文摘Paschalina Ziamou S Ratneshwar 2002Journal of Consumer Psychology2002,12,4:1
15The application of prototypes and categorization theory in marketing: Some problems and alternative perspectives显示文摘Ratneshwar S and Allan D Shocke 1988Advances in Consumer Research1988,15,1:1
16Subcellular distribution of shear stress at the surface of flow-aligned and nonaligned endothelial monolayers显示文摘Barbee KA Trevor M Ratneshwar L 1995American Physiological Society1995,,:1
17Innovations in product functionality: When and why are explicit comparisons effec- tive 显示文摘Ziamou P L Ratneshwar S 2003Journal of Marketing2003,67,2:1
18The role of exploratory buying behavior tendencies in choices made for others显示文摘Chowdhury T G Ratneshwar S Desai K K 2009Journal of Consumer Psychology2009,19,3:1
19Consumer Perceptions of Product Variants Positioned on Atypical Attributes显示文摘Desai K.K Ratneshwar S 0,,12:1
20Toward Understanding the Attraction Effects : The Implications of Product Stimulus Meaning-fulness and Familiarity 显示文摘Ratneshwar S Shocker A D Stewart D W 1987Journal of Consumer Research1987,13,:1
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