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您的检索式：作者名="Mohamed Berrada"
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| 1 | Towards a Holistic Place Branding Model:A Conceptual Model Proposal显示文摘This paper proposes a comprehensive and integrative model which will contribute to a successful place branding.The new model is proposed based on the analysis of 30 previous place branding models and enriched by the literature review.The result of this work is the conceptual model that offers a more global perspective of place branding and consists of the following 11 interrelated elements:place,brand leadership,community stakeholders engagement,brand vision,brand architecture,brand identity,brand communications,brand image,brand experience,brand actions and brand evaluation,which must be incorporated into any place branding model as they prove to be relevant and play a strategic role in the branding process.They are essential for place brand development and management,and represent key success factors of place brands.The research implications are to give researchers a guide for literature development,theory building,and future research.The practical implications are to offer practitioners,professionals,local officials,and even governments a model that explains the place branding process to effectively create and manage a place brand.Unlike previous models which take different perspectives on the branding process,this one is holistic as it encompasses(almost)all of them.The new model highlights also new elements that do not appear in the previous ones. | Mohamed Berrada | 2018 | Chinese Business Review2018，17，5： | 0 |
| 2 | Correlation of the Cytotoxic and Antioxidant Activities of Moroccan Pomegranate (Punica Granatum) with Phenolic and Flavonoid Contents显示文摘 | Malak Eddebbagh Mouhcine Messaoudi Abdelmjid Abourriche Mohamed Berrada Mohamed Attaleb Laila Benbacer Ahmed Bennamara | 2016 | Journal of Pharmacy and Pharmacology2016，4，9： | 0 |
| 3 | Exploring Place Branding: State of the Art and Future Research Directions显示文摘During these last years,place branding has gained in popularity among local officials,institutional stakeholders,academic authors,and researchers since it has become a relevant topic at the heart of places’issues of development,promotion,and attractiveness.Several disciplines have contributed separately to the development of place branding highlighting various concepts and different variables;however,the emergence recently of a convergence has led to a more comprehensive view of the subject and to expand its research platform by unveiling new issues.The interest of this paper is to put the place branding in its context,go back to its origins in order to understand its evolution,define it,and explain its conceptual development to come out at the end with future research tracks. | Berrada Mohamed | 2019 | China-USA Business Review2019，18，2： | 0 |
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