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46篇 您的检索式：作者名="Kumar Nirmalya"

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	题名	作者	年代	出处	被引量
1	Assessing Reseller Performance from the Perspective of the Supplier显示文摘	Kumar Nirmalya Louis W Stern Ravi S Achrol	1992	Journal of Marketing Research1992，29，5：	1
2	The Power of Trust in Manufacturer - Retailer Relationships 显示文摘	Kumar Nirmalya	1996	Harvard Business Review1996，174，：	1
3	The Effects of Trust and Interdependence on Relationship Commitment: A Trans- Atlantic Study 显示文摘	Geyskens Inge Jan - Bendlct E M Steenkamp Lisa K Scheer Nirmalya Kumar	1996	International Journal of Research in Marketing1996，，13：	1
4	The Effects of Perceived Interdependence on Dealer Attitudes 显示文摘	Kumar Nirmalya Scheer Lisa K Steenkamp Jan-Benedict E M	1995	Journal of Marketing Re- search1995，32，3：	1
5	The Power of Power in Supplier - Retailer Relationship 显示文摘	Kumar Nirmalya	2005	Industrial Marketing Management2005，34，8：	1
6	The Power of Trust in Manufacturer-Retailer Relationships显示文摘	Kumar Nirmalya	1996	Harvard Business Review1996，，：	1
7	Assessing Reseller Performance From the Perspective of the Supplier 显示文摘	Kumar Nirmalya Stern Louis W Achrol Ravis S	1992	Journal of Marketing Research1992，，5：	1
8	Interdependence,Puitive Capability,and the Reciprocation of Puitive Actions in Channel Relationships显示文摘	Scheer Lisa K Stecnkamp Jan-Benedict E M	1998	Journal of Marketing Research1998，，：	1
9	The Power of Power in Supplier-Retailer Relationship显示文摘		2005	Industrial Marketing Management2005，34，8：	1
10	Examining the impact of destructive acts in mar-keting channel relationships显示文摘	Jonathan D.Hibbard Nirmalya Kumar Louis W. Stern		0，，：	1
11	From Market Driven to Market Driving 显示文摘	Kumar Nirmalya Lisa Scheer and Philip Kotler	2000	European Management Journal2000，18，2：	1
12	Assessing Reseller Performance From the Perspective of the Supplier显示文摘	Stern Louis W Achrol Ravis S	1992	Journal of Marketing Research1992，，：	1
13	Interdependence,punitive capability,and the reciprocation of punitive actions in channel relation-ships显示文摘	Kumar Nirmalya Lisa K.Scheer Jan-Benedict E.M. Steenkamp		0，，02：	1
14	The Effects of Trust and Interdependence on Relationship Commitment:A Trans-Atlantic Study显示文摘	Stecnkamp Jan-Benedict E M Scheer Lisa K Kumar Nirmalya	1996	International Journal of Research in Marketing1996，13，：	1
15	The Effects of Perceived Interdependence on Dealer Attitudes显示文摘	Scheer Lisa K Stecnkamp Jan-Benedict E M	1995	Journal of Marketing Research1995，，：	1
16	The Effects of Perceived Interdependence on Dealer Attitudes显示文摘	Kumar Nirmalya Scheer Lisa K	1995	Journal of Marketing Research1995，32，3：	1
17	Generalizations about trust in marketing channel relationships using meta- analysis显示文摘	INGE GEYSKENS JAN-BENEDICT E M STEEN- KAMP NIRMALYA KUMAR	1998	International Journal of Research in Mar- keting1998，15，2：	1
18	Kill a brand, keep a customer显示文摘	Nirmalya Kumar	2003	Harvard Business Review2003，81，12：	1
19	Learning orientation,working smart and Effective Selling显示文摘	Harish Sujan Barton A &Nirmalya Kumar	1994	Journal of marketing1994，58，3：	1
20	The Power of Trust in Manufacturer-Retailer Relationships显示文摘		1996	Harvard Business Keview1996，，：	1

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