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35篇 您的检索式：作者名="Heerde H"

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	题名	作者	年代	出处	被引量
1	Is 75 % of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is显示文摘	VAN HEERDE H J GUPTA S WITTINK D R	2003	Journal of Mar- keting Research2003，40，4：	1
2	The Impact of a Product - harm Crisis on Marketing Effectiveness 显示文摘	Heerde H Helsen K Dekimpe M G	2007	Marketing Science2007，26，2：	1
3	The Long-term Effect of Marketing Strategy on Brand Performance显示文摘	ATAMAN M B Van HEERDE H J MELA C F	2006	Journal of Marketing Re- search2006，43，5：	1
4	Primary non-Hodgkin lymphoma of the stomach: endoscopic pattern and prognosis in low versus high grade malignancy in relation to the MALT concept显示文摘	Boot H Van Heerde P	1996	Gut1996，39，4：	1
5	The impact of a product-harm crisis on marketing effectiveness显示文摘	Van Heerde H K.Helsen M.G.Dekimpe		0，，02：	1
6	The impact of a product-harm crisis on marketing effectiveness 显示文摘	Heerde H V Helsen K Dekimpe M G	2007	Market- ing Science2007，26，2：	1
7	Decomposing the Sales Promotion Bump with Store Data显示文摘	VAN HEERDE H J LEEFLANG P S H WIT- TINK D R	2004	Marketing Science2004，23，3：	1
8	The Impact of a Product-harm Crisis on Marketing Effectiveness 显示文摘	VAN HEERDE H HELSEN K DEKIMPE M	2007	Marketing Science2007，26，2：	1
9	New empirical generalizations on the determinants of price elasticity 显示文摘	Bijmolt T H A van Heerde H J Pieters R G M	2005	J Marketing Research2005，42，2：	1
10	Histological grading in gastric lymphoma: Pretreatment criteria and clinical relevance显示文摘	D de Jong H Boot P van Heerde GA Hart BG Taal	1997	Gastroenterology1997，，5：	1
11	New empirical generalizations on the deter minants of price elasticity显示文摘	Bijmolt T H A H J V Heerde R G M Pieters	2005	Journal of Marketing Research2005，42，2：	1
12	Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self- selecting Members 显示文摘	LEENHEER J HEERDE H J BIJMOLT T H A	2007	International Journal of Re- search in Marketing2007，24，1：	1
13	Privacy-aware Data Management by Means of Data Degradation-Making Private Data Less Sensitive Over Time显示文摘	Heerde H J W V	2010	Bibliog2010，，6：	1
14	The long-term effect of marketing strategy on brand sales显示文摘	Ataman M B Van Heerde H J Mela C IV	2010	Journal of Marketing Research2010，47，5：	1
15	Histological grading in gastric lymphoma:Pretreatment criteria and clinical relevance显示文摘	De Jong D Boot H van Heerde P	1997	Gastroenterology1997，112，：	1
16	Rising from the Ashes: How Brands and Catego- ries Can Overcome Product-Harm Crises显示文摘	CLEEREN K VAN HEERDE H J DEKIMPE M G	2013	Journal of Marketing2013，77，2：	1
17	Histological grading in gastric lymphoma:pretreatment criteria and clinical relevance显示文摘	De Jong D Boot H van Heerde P	2005	Gastroenterology2005，104，3：	1
18	The impact of a product-harm crisis on marketing effectiveness显示文摘	Heerde V H	2007	Marketing Science2007，26，2：	1
19	Rising from the Ashes:How Brands and Categories Can Overcome Product -harm Crises 显示文摘	Cleeren K Heerde H J Dekimpe M G	2013	Journal of Marketing2013，，2：	1
20	Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-selecting Members显示文摘	LEENHEER J VAN HEERDE H J BIJMOLT T H	2007	International Journal of Research in Marketing2007，24，1：	1

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