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107篇 您的检索式：作者名="Ruekert"

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	题名	作者	年代	出处	被引量
1	Brand Alliances as Signals of Product Quality显示文摘	AR Rao RW Ruekert	1994	Sloan Management Review1994，36，1：	1
2	Marketing's Interaction with other Functional Units:A Conceptual Framework and Empirical Evidence显示文摘	RUEKERT R W WALKER O C	1987	Journal of Marketing1987，51，：	1
3	Signaling Unobservable Product Quality through A Brand Ally显示文摘	Rao A R Qu L Ruekert R W	1999	Journal of Marketing Re-search1999，36，2：	1
4	Marketing's interaction withother functional units: A conceptual framework and empirical evidence显示文摘	Ruekert RW Walker OC Jr	1987	Journal of Marketing1987，51，1：	1
5	The organization of marketing activities : a contingency theory of structure and peribrm- anee 显示文摘	RUEKERT R W WALKER O C ROERING K J	1985	Journal of Marketing1985，49，1：	1
6	Marketing’s interaction with other functional units: A conceptual framework and empirical evidence显示文摘	Ruekert R W Jr Walker O C	1987	Journal of Marketing1987，51，1：	1
7	Signaling Un-observable Product Quality Through a Brand Ally显示文摘	RAO A R QU L RUEKERT R W	1999	Journal of Marketing Research1999，36，5：	1
8	Brand Alliances as Signals of Product Quality显示文摘	RAO A R RUEKERT R W	1994	Sloan Management Review1994，，：	1
9	Marketing's role in the implementation of business strategies : A critical review and conceptual framework 显示文摘	Walker O C Ruekert R W	1987	Journal of Marketing1987，51，3：	1
10	Organizing for effective new product development: The moderating role of product innovativeness显示文摘	Olson E M Walker O C Ruekert R W	1995	Journal of Marketing1995，，1：	1
11	Reliability and Validity of Alternative Measures of Channel Member Satisfaction显示文摘	Ruekert R W Gilbert A Chuichill J R	1984	Journal of Marketing Research1984，21，：	1
12	Organizing for effective new product development - The moderating role of product innovativeness 显示文摘	Olson M Walker 0 C Ruekert R W	1995	Journal of Marketing1995，59，1：	1
13	Organizing for effective new product development:The moderating role of product innovativeness 显示文摘	Olson E M Walker Jr O C Ruekert R W	1995	Journal of Market- ing1995，59，1：	1
14	Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness 显示文摘	E Walker O and Ruekert R	1995	Journal of Marketing1995，59，：	1
15	Brand Alliances as Signals of Product Quality 显示文摘	Rao A R Ruekert R W	1994	MIT Sloan Management Review1994，36，01：	1
16	Brand Alliances as Sig-nals of Product Quality显示文摘	RAO A R RUEKERT R W	1994	MIT Sloan Management Review1994，36，1：	1
17	Brand Alliances as Information about Unobservable Product Quality 显示文摘	Rao A R Qu L Ruekert R W	1999	Journal of Market- ing Research1999，36，02：	1
18	Brand alliances as signals of product quality显示文摘	Rao A R Ruekert R W	1994	Sloan Management Review1994，36，1：	1
19	Reliability and validity of alternative measures of channel member satisfaction显示文摘	Ruekert R W Gilbert A Churchill J R	1984	Journal of Marketing Research1984，12，5：	1
20	Brand Alliances as Signals of Product Quality 显示文摘	AKSHAY R RAO ROBERT W RUEKERT	1994	Sloan Management Review1994，35，1：	1

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