维普中文期刊产品整合服务
87篇 您的检索式:作者名="RUEKERT R"
    题名 作者 年代 出处 被引量
1Marketing's Interaction with other Functional Units:A Conceptual Framework and Empirical Evidence显示文摘RUEKERT R W WALKER O C 1987Journal of Marketing1987,51,:1
2Signaling Unobservable Product Quality through A Brand Ally显示文摘Rao A R Qu L Ruekert R W 1999Journal of Marketing Re-search1999,36,2:1
3The organization of marketing activities : a contingency theory of structure and peribrm- anee 显示文摘RUEKERT R W WALKER O C ROERING K J 1985Journal of Marketing1985,49,1:1
4Marketing’s interaction with other functional units: A conceptual framework and empirical evidence显示文摘Ruekert R W Jr Walker O C 1987Journal of Marketing1987,51,1:1
5Signaling Un-observable Product Quality Through a Brand Ally显示文摘RAO A R QU L RUEKERT R W 1999Journal of Marketing Research1999,36,5:1
6Brand Alliances as Signals of Product Quality显示文摘RAO A R RUEKERT R W 1994Sloan Management Review1994,,:1
7Marketing's role in the implementation of business strategies : A critical review and conceptual framework 显示文摘Walker O C Ruekert R W 1987Journal of Marketing1987,51,3:1
8Organizing for effective new product development: The moderating role of product innovativeness显示文摘Olson E M Walker O C Ruekert R W 1995Journal of Marketing1995,,1:1
9Reliability and Validity of Alternative Measures of Channel Member Satisfaction显示文摘Ruekert R W Gilbert A Chuichill J R 1984Journal of Marketing Research1984,21,:1
10Organizing for effective new product development - The moderating role of product innovativeness 显示文摘Olson M Walker 0 C Ruekert R W 1995Journal of Marketing1995,59,1:1
11Organizing for effective new product development:The moderating role of product innovativeness 显示文摘Olson E M Walker Jr O C Ruekert R W 1995Journal of Market- ing1995,59,1:1
12Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness 显示文摘 E Walker O and Ruekert R 1995Journal of Marketing1995,59,:1
13Brand Alliances as Signals of Product Quality 显示文摘Rao A R Ruekert R W 1994MIT Sloan Management Review1994,36,01:1
14Brand Alliances as Sig-nals of Product Quality显示文摘RAO A R RUEKERT R W 1994MIT Sloan Management Review1994,36,1:1
15Brand Alliances as Information about Unobservable Product Quality 显示文摘Rao A R Qu L Ruekert R W 1999Journal of Market- ing Research1999,36,02:1
16Brand alliances as signals of product quality显示文摘Rao A R Ruekert R W 1994Sloan Management Review1994,36,1:1
17Reliability and validity of alternative measures of channel member satisfaction显示文摘Ruekert R W Gilbert A Churchill J R 1984Journal of Marketing Research1984,12,5:1
18Brand Alliances as Signals of Product Quality 显示文摘AKSHAY R RAO ROBERT W RUEKERT 1994Sloan Management Review1994,35,1:1
19Brand Alliances as Signals of Product Quality 显示文摘Rao A R Ruekert R W 1994Sloan Management Review1994,36,1:1
20Organizing for effective new product development: The moderating role of product innovativeness显示文摘Olson E M Jr Walker O C Ruekert R W 1995Journal of Marketing1995,59,1:1
返回顶部 每页显示:
共5页 首页 上一页 第1页 下一页 末页 /5 跳转

网站首页 | 关于我们 | 联系我们 | 产品服务 | 客服中心 | 广告服务 | 版权声明 | 网站联盟 | 友情链接 | 售卡网点

版权所有© 渝B2-20050021-1 渝公网安备 50019002500403号 违法和不良信息举报中心

互联网出版许可证 新出网证(渝)字10号 全国400电话 - 免长途话费